Make campaign performance visible
Pika Analytics & Reporting enables teams to make better decisions by measuring multi-channel campaign results, segment performance and journey impact in one place.
Measurement dimensions
Performance dashboard
Core capabilities for reporting
Channel-based performance
Measure SMS, WhatsApp, Email and Push results separately.
Campaign performance
Monitor delivery, open and click rates of each campaign.
Segment analysis
Determine which segment performs best.
Journey performance
Measure each step of automated flows.
Trends & comparison
Track trends with periodic comparisons.
Report export
Export, share and archive reports.
What can you do with Analytics & Reporting?
Executive Dashboard
View all campaign performance on a single screen.
Channel Comparison
Determine which channel is most effective.
Segment Performance Analysis
Segment-based conversion and engagement measurement.
Journey Impact Measurement
Measure the impact of each automated flow step.
Periodic Trend Analysis
Compare weekly and monthly performance trends.
Report Sharing
Export and share reports with team and management.
Business Impact
Provides performance visibility
View all campaign results in one place.
Improves decision quality
Make data-driven strategic decisions.
Accelerates optimization
Optimize campaigns with real-time data.
How does Analytics fit in the Pika platform?
Analytics & Reporting FAQs
Most commonly used together
Measure your campaign performance, make the right decisions
Monitor results of all channels in one place with Pika Analytics & Reporting.