Match the right campaign with the right audience
Pika Audience Manager increases campaign effectiveness by creating more accurate segments based on transaction data, customer behavior and custom rules.
Segment builder: visualize your targeting
Improve targeting quality
Core capabilities for segmentation
Transaction-based segmentation
Create segments based on purchase data.
Behavior-based segmentation
Target based on user interactions.
Rule-based filters
Define flexible conditions with AND/OR logic.
Reusable segments
Save segments and reuse them in campaigns.
Real-time segment preview
View segment size and profile before saving.
Campaign & journey integration
Connect segments directly to campaigns and flows.
Complete the segmentation process in 4 steps
Select Data Source
Choose transaction or behavior data.
Define Conditions
Build filter rules with AND/OR logic.
Preview
Check segment size and profile.
Save & Use
Connect the segment to a campaign or journey.
What can you do with Audience Manager?
VIP Customer Segment
Automatically segment high-spending customers.
High Churn Risk Audience
Target users who haven't engaged in a long time.
Location-Based Targeting
Create region and city-based segments.
Category-Based Segment
Target shoppers in specific categories.
New Customer Onboarding
Segment customers who joined in the last 30 days.
Repeat Purchase Targeting
Special campaigns for regularly purchasing customers.
How does Audience Manager fit in the Pika platform?
Business Impact
Improves targeting quality
Send the right message to the right people.
Increases operational speed
Reduce segment creation time.
Boosts campaign ROI
Higher conversions with more accurate targeting.
Audience Manager FAQs
Most commonly used together
Define your audience with data and increase campaign impact
Turn segmentation into campaign power with Pika Audience Manager.