Our integration and data flow approach

Pika offers a modular integration approach compatible with data sources, event-based flows, campaign processes, and enterprise structures.

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Event-based Flows
Data Sources
API Approach
Enterprise Systems

We treat integration as a platform layer, not an afterthought

Pika is not just a campaign tool that runs on the UI; it is built with a platform approach that is fed by data, triggered by events, and works alongside enterprise processes.

Integration amplifies platform value

If data doesn't come in, segmentation weakens. If events don't reach the system, automation is limited. Integration is the layer that connects Pika's campaign and customer journey power to real business workflows.

What integration needs does Pika accommodate?

Data sources

Transporting customer, transaction, and behavioral data.

Event-based flows

Real-time triggers and business processes.

Enterprise systems

Continuity with CRM, marketing, and operational systems.

API-centric approach

Suitable architecture for flexible data exchange.

Segmentation enrichment

Enriching audiences with external data.

Multi-channel actions

Connection to campaign and journey processes.

How do integrations feed the Pika platform?

Pika is designed with the understanding that not all customers have the same data structure. The integration approach is modular and scalable.

Data Sources
CRM, POS, Web, App
Pika Platform

Campaign · Audience
Journey · Analytics · Consent

Channels
SMS, Email, WhatsApp, Push

Example integration scenarios

Segment generation from transaction data
Start journey based on customer behavior
Trigger campaign from external system event
Centrally manage channel consents
Connect campaign results to reporting processes
Use data flow across modules

Frequently Asked Questions

Yes. Pika is designed to integrate customer, transaction, and behavioral data from various data sources into the platform.

Yes. Real-time triggers and event-based flows are fundamental parts of the platform architecture.

Yes. Data coming through the integration layer can be used in campaign, segmentation, journey, and reporting modules.

Yes. Events and data from external systems can directly feed campaign triggering and personalization processes.

Yes. A modular and flexible integration architecture is adopted, considering that each customer may have a different data structure.

Let's evaluate together how to position Pika in your existing infrastructure

Contact us to discuss your integration needs and plan the right architecture.

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