Real-Time Event Processing
Capture events and take action instantly: right message, right time.
Real-time automation moves customer experience from “delayed marketing” to “instant engagement.” Two things are critical: (1) secure ingestion (malicious traffic and errors) and (2) correct trigger logic (automation without unnecessary spam).
What does it provide?
- Instant triggers for critical events like purchase
- Signal generation from web behavior events (page views/actions)
- Secure operation with rate limits + validation
- Event-based segment updates and journey enrolment
How it works (summary):
- Event source sends event.
- System validates key/origin/limits.
- Event is stored and linked to relevant workflow.
- Journey starts and channel steps execute.
- Results are transferred to analytics layer.
KPI: event acceptance rate, reject rate, number of triggered journeys, end-to-end latency.