Deliverability & Compliance

Make delivery quality sustainable through consent, hygiene, and technical validation.

This topic may look ‘boring’ in marketing copy but is one of the biggest trust boosters in sales. Good automation is not merely sending; it is landing in inbox, avoiding complaints, and managing sender reputation. Especially with clear bulk sender requirements, presenting this as a standalone solution strengthens enterprise positioning.

What does it provide?

  • Unsubscribe and suppression: prevent re-sending to users who opt out.
  • Bounce management: hard/soft bounce separation and list hygiene baseline.
  • Domain validation discipline: sender identity with SPF/DKIM/DMARC.
  • Consent governance: compliance with opt-in requirements, especially for WhatsApp.

How it works (summary):

  1. Establish technical validation (SPF/DKIM/DMARC) and sender infrastructure.
  2. Enable unsubscribe mechanism and apply suppression list.
  3. Track bounce/complaint signals and clean lists.
  4. Apply frequency and quiet-hour rules at campaign/journey level.
  5. Report process: compliance status + delivery quality trends.

Compliance side: under KVKK/GDPR-style requirements, notice, consent, and retention principles need clear operational execution in marketing automation.