Campaign Automation & Scheduling
Plan campaigns; let the system generate targets, execute at the right time, and measure impact with control groups.
In Pika, campaign automation is handled as an integrated “calendar + targeting + generation” capability. It standardizes audience preparation, eligibility checks, variant allocation, and execution—not just scheduling a send date.
What does it provide?
- Time-based execution: automate by date range and day/hour conditions.
- Target generation: higher-quality lists using rule compliance and score/prediction logic.
- Experiment design: measurable management with variant + control group ratios.
- Single pipeline: end-to-end flow from template to channel payload, recipients, and logs.
How it works (summary):
- Define campaign window (start/end, day/hour).
- Run targeting rules and determine eligible audience.
- Assign variant/control groups.
- Generate messages and enqueue sends.
- Stream delivery/interaction results to analytics.
KPI: eligible vs sendable audience count, control-group baseline, ROI, conversion uplift.
Example scenarios:
- Weekly Friday-deals campaign with quiet hours and frequency caps
- New product launch with A/B creatives + control group
- Region-based stock-clearance campaign with city/category filters